Skip to content

Coming Out of The Abyss

I guess it happens that way.  One morning you wake up and realize its been almost 5 years since you have really done anything professionally.

Let me paint a little back story for you…

About 5 years ago I was doing a lot of thing in the performance industry.  Things like, lead gen, mobile app installs and generally trying to be creative and pushing myself to the limits as I continued to grow.  But, like all things I had a few bad months as far as campaigns go and started to get desperate.  So what do you do when you are desperate sometimes?

Well I gave up on what I was doing(Which I realize is where I made a huge mistake) and reached out and got a job.

While this job did provide for myself and my family and did allow us to do a lot of things, it did eventually cause me to go back to square one again as I write this to you today.  As with all jobs, they will and always do have a shelf life.  Its been over a year since I’ve had it, and man its still a struggle to get where you need to be when you make a few stupid business decisions that get you into debt(Well I would say more than a few but who’s counting?).

I was laid off from that particular job a little over a year ago and have been fighting to get back to where I was almost 5 years ago.  While it has been a hard road so far I can finally start to see the light at the end of the tunnel.

My main thing that if I could go back and do it all over again would be: DIVERSIFICATION.

I had all of my eggs in one basket.  Once that basket started to get a little empty I panicked and reached out for something that could fill the basket as soon as possible instead of building more baskets.

Today I am working on building lots of baskets(Well doing it properly by building one then building another instead of building tons of them that are so small they won’t even make a difference).  But it has been a struggle being tied down by debt in my one business with the most growth potential, but hey who’s bitching I got myself in the mess I have to get out of it

I find myself in a much better mindset and openness to accept who I am and what I can do now.  And I’ve discovered this foreign thing that should have slapped me in the face a long time ago: BUDGETING!

So I guess my underlying message is: Be you, do what you can do and don’t panic.